Turning Friendship into a Branding Powerhouse | Harper Carnes & Gracie Krajesky | Girl Creative Co.

Harper Carnes and Gracie Krajesky are the energetic, optimistic, and talented co-founders of Girl Creative Co., a design, branding, visual merchandising, and website creation company. From in-store installations to content creation, they help businesses visually tell their story. Their partnership began years ago when Harper was Gracie’s youth pastor, later evolving as Gracie became her babysitter — and ultimately her business partner. They share how their creative paths merged, the lessons they’ve learned about brand bullying, and how collaboration can change everything for your business and your confidence. This conversation is a reminder to seek out your people, make the introduction, and see what you can build together. Chapters 00:00 Meet Harper & Gracie of Girl Creative Co. 04:15 How Their Unlikely Partnership Began 08:35 The Winding Road to Finding a Career Home 12:50 From Youth Pastor and Babysitter to Business Partners 17:25 Building a Full-Service Design and Branding Agency 21:40 The Challenges and Rewards of Collaboration 26:15 Brand Bullying and Standing Your Ground 30:55 Creating Visual Identities for Clients 35:20 Using StrengthsFinder and Personality Tools in Business 39:45 Lessons from Jeni’s Splendid Ice Creams, Lisa Frank, and More 44:15 Why Women Supporting Women Changes Everything 48:05 Advice for Aspiring Entrepreneurs The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices