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Apr 19, 2026 47 min

Turning lamb data into profit with Will Barton

from Head Shepherd Hosted by Mark Ferguson

This week, Mark catches up with Will Barton from Gundagai Meat Processors (GMP) to chat about what has changed since his last appearance on the podcast and where things are heading next for Gundagai. Gundagai has built a reputation for doing things differently, with a clear focus on eating quality and how that is measured and paid for. Will explains how a focus on eating quality, particularly intramuscular fat, has shaped their grid, and why balancing that with lean meat yield and animal health has been critical to maintaining consistency. Will also explains their feedback loop between processor and producer. With full EID integration now in place, the ability to link on farm decisions directly to carcass outcomes is no longer theoretical and is now happening at scale. Head Shepherd is brought to you by neXtgen Agri International Limited. We help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best: [email protected]. Thanks to our sponsors at MSD Animal Health and Allflex, Heiniger Australia and New Zealand, and ProWay Livestock Equipment. Please consider them when making product choices, as they are instrumental in enabling us to bring you this podcast each week. Check out the MSD range HERE Check out Allflex products HERE Check out Heiniger's product range HERE Check out ProWay's product range HERE

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This week, Mark catches up with Will Barton from Gundagai Meat Processors (GMP) to chat about what has changed since his last appearance on the podcast and where things are heading next for Gundagai. Gundagai has built a reputation for doing things differently, with a clear focus on eating quality and how that is measured and paid for. Will explains how a focus on eating quality, particularly intramuscular fat, has shaped their grid, and why balancing that with lean meat yield and anim...

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Turning lamb data into profit with Will Barton

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This episode was published on April 19, 2026.

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