Turning Local Stories Into a Dream Career | Lindsay DeLong | Laguna Beach Living

Lindsay DeLong didn’t set out to run a local media platform, but her love for storytelling and community made it inevitable. As the editor of Laguna Beach Living, she’s built a space that celebrates the people, places, and stories that make a town feel like home. From discovering hidden gems to shining a light on local changemakers, Lindsay is all about connection. We talk about how she transitioned from journalism to entrepreneurship, what it takes to run a digital publication, and why hyperlocal stories matter more than ever. You’ll hear about career pivots, building a brand from scratch, and the joy of creating something that connects people where they live. Chapters 00:00 From writer to editor-in-chief 01:15 The spark behind Laguna Beach Living 03:00 Why hyperlocal media matters 05:20 Finding your voice as a journalist 07:00 The business side of running a publication 09:15 Building a loyal audience 11:00 Social media strategies for local brands 13:10 Balancing creative work with operations 15:00 Career pivots in the media industry 17:15 Lessons from interviewing community leaders 19:00 Navigating change in journalism 21:15 Advice for aspiring writers and editors 23:00 Defining success in creative entrepreneurship The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices