Turning Messy Data Into Opportunity With Andrew Brooks

Andrew Brooks is the Founder and CEO of Contextual.io, an AI orchestration platform that helps businesses of all sizes accelerate production-ready AI solutions. He is a serial entrepreneur best known for building and scaling multiple high-growth companies, including SmartThings (acquired by Samsung), and has contributed to billions of connected devices worldwide. A Princeton chemistry graduate and elite endurance athlete, Andrew's leadership blends technical expertise with a passion for innovation and creation. In this episode… Messy data has a reputation for being a liability, something to clean up before any real progress can happen. But what if the very chaos organizations try to avoid is actually where the biggest opportunities live? For Andrew Brooks, the key lies in rethinking how organizations approach complexity. Drawing from his experience as a seasoned technology entrepreneur, he explains that AI thrives in environments where data is unstructured and processes aren't perfectly defined. Rather than waiting for ideal conditions, he points out that AI can normalize and extract value from that messiness, turning overlooked information into actionable insight. The real shift is moving from seeing AI as just a tool for automation to recognizing its potential to unlock entirely new ways of working and creating value. In this episode of In Good Company: Where Relationships Drive Results, Lisa Kilrea is joined by Andrew Brooks, Founder and CEO of Contextual.io, to discuss how AI is transforming the way organizations think about messy data. They explore why imperfect data is often more valuable than expected, how AI drives both efficiency and new revenue opportunities, and what businesses get wrong about readiness. Andrew also shares advice on identifying and strengthening competitive moats with AI.