Turning Off The Audio In Ads (Episode 043 - The Marketing Gateway Podcast)

Drop the beat, literally!The future of advertising is here, with no sound required!Do you think your ads can speak without a sound? No sound ads aren’t just silence; they're a strategy to engage viewers in a busy digital world. Grabbing the attention of the viewer is the important part!SOURCES:https://www.moreaboutadvertising.com/2025/09/silent-creative-how-no-sound-ads-win-attention/https://www.wtaeadvertising.com/post/a-quiet-approach-loud-results-why-silent-ads-are-winning-in-2025https://www.nextdropdesign.com/resources/sound-off-video-adshttps://www.forbes.com/councils/forbesagencycouncil/2019/05/10/the-silent-video-generation-10-ways-to-make-great-videos-without-sound/https://www.reddit.com/r/advertising/comments/r8w3ty/has_anyone_else_noticed_the_trend_in_silent_ads/https://www.appletoncreative.com/why-are-ads-losing-sound/https://chatterblast.com/blog/sound-on-or-off-recent-trends-in-video-advertising/https://blog.hubspot.com/marketing/videos-without-soundThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.