Turning Passion into Profit: Finding Your Niche Community (With Special Guest Southern Curiosities)

Thinking about turning your passion into a business? This episode is for you! ✨   In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Jessica Shoemaker from Southern Curiosities to explore how to build a successful business from your passion.   Jessica shares her journey of creating Southern Curiosities, an entomology art and whimsical taxidermy business. Discover how she:    🎨 Turned her passion into a thriving business    🌟 Found her community and built strong relationships    📈 Leveraged markets to achieve success    📢 Promotes herself through meaningful customer communication   Learn the importance of community and connection in event marketing, and gain insights on how to make your passion-driven business thrive!   Make sure you read the Related Content section for more information on Southern Curiosities!   ____________________________   Chapters: 00:00 Introduction 01:59 Southern Curiosities: Ethical Taxidermy and Art 10:15 Finding Your Audience and Building a Community 19:00 Finding Markets and Success 30:00 Success Metrics and Building Relationships 34:43 Post Communication to Build a Community 38:43 Navigating Pricing and Competition in the Market Industry 42:37 Support and Camaraderie in the Small Business Community 51:54 Taking the Leap: Pursuing Your Passion as a Business   ____________________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Southern Curiosities:    Website: https://www.southerncuriosities.com   **Instagram: https://www.instagram.com/southerncuriosities/   **Facebook: https://www.facebook.com/southerncuriosities   **Tiktok: https://www.tiktok.com/@southerncuriosities   Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training ———————   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:   https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   **TikTok: https://www.tiktok.com/@theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]