Turning Social Media Drudgery Into Business Gold

In this micro episode, I dive into the mindset behind investing time in social media for your business. If you’ve ever thought your emails or social posts are taking too long, holding you back, or just feel like a waste of time, this one’s for you.The conversation focused on the model we all run in our heads—the interplay between our thoughts, feelings, actions, and results around content creation 00:29. I share a real-life coaching moment where my client felt that spending an hour on a social media post was wasteful, and unpack why our brains default to these limiting beliefs 00:58.One concept discussed was how investing time in your business (even the hard or less-enjoyable tasks) is rarely a waste—unless it consistently takes away from other life priorities like family or health 01:56. I encourage you to try a bit of self-coaching: ask yourself, “How specifically is any time I invest in my business a waste?” 01:31.A key theme that emerged was the importance of focusing on the journey and the process, not just instant outcomes. The discussion explored how results from your content might be less immediate than you think—you could make a connection today that pays off a year or more down the line 04:35.Several points were raised, including shifting your perspective from “wasting time” to consciously investing your energy in activities that serve your business and clients—now and in the long run 05:23. I talk through questions you can use to create more intentional thoughts about your marketing work:Why is this a valuable use of my time?How is this serving my clients or my business for the future? 06:32The episode wraps with practical tips on creating more positive, productive thinking around your marketing tasks and why being willing to learn—even when it feels hard—is vital if you want to grow as a business owner 07:58.If this episode resonated with you, please leave a review and make sure to follow me on Instagram (link in the show notes). See you next week!Grab your brew, tune in, and let’s Be More Lobster together!