Turning Stories into Signals: Marketing, Media, and Mission with Jeff Kraus

Guest: Jeff Kraus — digital marketer, multimedia storyteller, and published author using creative strategy to make messages matter.Episode theme: How storytelling powers strategy, connection, and career resilience.Jeff shares the origins of his storytelling craft (including writing The Aspie Teen’s Survival Guide and The Aspie College, Work & Travel Survival Guide), the mechanics of impactful media promos that move people to action, and the realities of today’s job search—plus practical networking and referral tactics you can use today.What we cover Storytelling as a strategic skill across news, e-commerce, SaaS, and payroll tech Becoming a published author and writing for the autism community Designing promos that drive real-world impact Navigating hiring freezes, internal candidates, and assessments with confidence Networking systems, internal referrals, and mindset shifts that sustain momentum Collaboration, culture, and where Jeff wants to contribute nextChapters 00:00 Introduction to Storytelling and Strategy 02:25 The Journey of a Published Author 04:45 Impactful Storytelling in Media 07:03 Connecting Marketing and Storytelling Across Industries 10:04 Navigating Job Search Challenges 12:10 Communicating Value in Video Production and Digital Strategy 14:15 Building a Network and Job Search Strategies 16:23 When Assessments Enter the Process 18:13 Adding Assessments Earlier to Combat Bot Applicants 18:34 Understanding Culture Fit in Job Applications 19:01 Cutting Through the Noise — What's Working in Job Search 20:54 Job Seeking Tip — Internal Referrals 21:43 Lessons Learned in the Job Search Process 23:11 Shifting Perspective and Mindset 24:30 Jeff's Message to Future Employers, Collaborators, and our Community 26:25 The Value of Collaboration and Team Culture 27:58 Connect with Jeff! 28:42 Amplify Your Signal YouTube OutroConnect with Jeff: LinkedInListen & follow: Amplify Your SignalJoin us next time as we amplify voices, elevate stories, and support one another… one episode at a time.