Turning Strava Segments Into a Cycling Persona with Laini Bones (Episode 264)

On this week’s episode Kristi and Kathryn talk with internet sensation Laini Bones, about how a joking Instagram bit turned into a fast-growing cycling platform. Laini started running during college, and spent 10 years as a runner working in the world of corporate finance before cycling piqued her interest. She tells us about her path from running marathons to road racing, the viral segment-hunting reels that launched her account, and how she balances comedy, competition, and growing visibility in the cycling world. The conversation also digs into her racing plans with Lauren Stevens’ team, Aegis Next Step Racing where she has been a guest rider this year, and her plans for the future - which may just include some gravel racingAside from being a total bad-ass on a bike, Laini is also co-founder and CFO of Carbs Fuel with her husband Gabe. She tells us how the company got started, and what it was like making the leap from her full-time corporate gig to the life of an entrepreneur and influencer.Follow Laini on instagram @lainibones