Turtles & Hares: How To Enroll Different Buyer Types With Funnels and Launches

  Turtles & Hares: How To Enroll Different Buyer Types With Funnels and Launches[This training does have the full video with all the visuals and slides published on the blog - check that out if you want the full visual experience!] In this episode, I walk you through my classic, foundational training that has become a core component of everything we teach when it comes to evergreen funnels and launching: The Turtles & Hares concept! There are different buyer types and it's crucial that you design your online course and coaching business to appeal to different personality types - that's where layering different strategies like evergreen funnels and live promotions comes into play.  This is one of the very first things that all of our clients learn when they join our programs - and today we're sharing it with you! In this episode, we discuss: The different personality types of customers for your online courses and coaching offers and how to make sure your business is designed to enroll both buyer types The real purpose of your evergreen funnel in the ecosystem of your live launches How having an evergreen funnel actually makes your future live launches even bigger (with numbers and examples)  The "Waterfall Effect" that connects your funnels to your launches in perfect harmony 4 ways to increase your revenue once you've got your evergreen funnels and live promotion cycles in place 2 different ways to approach your product suite and creating higher end offers (and how to decide if you should differentiate through content or support levels) RESOURCES MENTIONED: https://www.fearlessceo.co/ https://www.fearlessceo.co/waitlist  https://www.fearlessceo.co/shop https://www.fearlessceo.co/blog  SUBSCRIBE ON ITUNES:https://mariahcoz.com/itunes VIEW THE SHOW NOTES:https://www.fearlessceo.co/blog/turtles-and-hares SUBMIT YOUR QUESTION:https://www.fearlessceo.co/podcast