Twisty Sticks & Starting Over: Victoria on Screen-Free Parenting and Building a Business From Scratch

Victoria, founder of Twisty Kits, joins Melanie Suzanne Wilson to share the story behind her wax-coated yarn sticks — a screen-free creative toy for kids that started on a single flight and grew into a full product brand. She opens up about moving to Australia, navigating job markets as a new mum with limited local experience, two years of pivoting her ecommerce brand, and the moment the numbers made the decision for her. A grounding conversation about conscious parenting, entrepreneurial resilience, and the beauty of letting boredom be a starting point.