Twitter Experiments: Getting beyond the "now what?"

Presenters: - The MarketingExperiments Team Special Guests: - Jason Breed, Sr. Director of Business Development, Neighborhood America - Marc Meyer, CEO, Digital Response Marketing Group ---------------------------------------------------- Twitter is fast approaching a crossroads: Is it built to last -- or will it fail to bring in real business results? What can organizations expect beyond the networking basics? Join us for our first "crowdsourcing" web clinic and we'll explore the answers together. For this special topic, we've enlisted Jason Breed of Neighborhood America. He'll present case studies showing how big-name brands are using Twitter to improve bottom-line results. We'll also look at the methods and models that organizations of all sizes are using to build their Twitter audiences -- and review some of your Twitter profiles, live-optimization style, with our audience.