Twitter’s $5M Master Plan To Win Back Creators From Threads (#139)

Will Twitter become the gold standard for creator programs? Kipp and Kieran dive into Twitter’s new creator program, what it means for businesses, and how businesses can succeed with creators. Learn the importance of personality led growth (the new PLG?), how Elon flipped the narrative by being a marketing genius, and how to make money as a creator on different platforms. Mentions HubSpot Creator Program https://creators.hubspot.com/  Mr Beast tweet https://twitter.com/MrBeast/status/1679797201449435136  Forbes article on Twitter https://www.forbes.com/sites/antoniopequenoiv/2023/07/13/twitter-starts-paying-creators-tens-of-thousands---amid-intensifying-competition-with-threads/  Codie Sanchez YouTube Channel https://www.youtube.com/@CodieSanchezCT  Google Bard https://bard.google.com/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.