Two Utah College Students Founded a Clean Beauty Brand Now Available at Target

A couple of Utah college students - and sisters we might add - didn't like the messaging they were seeing in the beauty world. Add that to a passion for hair and something they call 'mental hygiene' and a clean beauty brand was born. Sadie and Abby Bowler founded SadieB Personal Care with Sadie as CEO and Abby as President. Their products landed on Target shelves last week. Shop the collection at sadieb.co.

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