Tying Publisher & Affiliate Outcomes to Business Outcomes with special guest Lilit Davtyan, CEO of Phonexa

Today, we are excited to welcome Lilit Davtyan, the CEO of Phonexa. As Phonexa’s CEO, Lilit shapes the all-in-one performance marketing automation suite for calls, leads, clicks, email, SMS, accounting, and more, by leading the company’s business development, strategic growth, client relationships, operational transformation, and financial health. Lilit formerly served as the company’s CFO, overseeing an average of $200 million in revenue yearly throughout Phonexa Holdings and its related entities businesses in Los Angeles, United Kingdom, and Ukraine since 2016. We are honored to have Lilit join us on Deconstructing Data. Connect With Lilit Davtyan LinkedIn: https://www.linkedin.com/in/cpaglobe/ Connect With Phonexa Website: https://phonexa.com LinkedIn: https://www.linkedin.com/company/phonexa/ You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:40 Introducing Lilit Davtyan, CEO of Phonexa 7:35 Tying Publisher & Affiliate Outcomes to Business Outcomes 16:48 Martech Challenges & Data Silos 21:14 How To Stay Compliant in Lead Generation 27:34 What's in your Tech Stack? 31:15 What Advice Would You Give Your Younger Self? 34:34 Lessons From My Career 38:18 Connect with Lilit Davtyan Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://spoti.fi/3Yxs0x8 #DeconstructingData #Technology #Data