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Feb 20, 2026 7 min

UC Berkeley Study: AI Tools Aren’t Reducing Work, They’re Intensifying It

from The Artificial Intelligence Show Podcast Hosted by ferty

AI is supposed to reduce work through productivity gains. But new research from UC Berkeley’s Haas School of Business suggests a different reality: in an eight-month study at a U.S. tech company (~200 employees), AI tools consistently intensified work rather than lightening it. From Ep.197 of The Artificial Intelligence Show. Listen to the full episode of the podcast: https://podcast.smarterx.ai/ Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://podcast.smarterx.ai/ Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/... Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://academy.smarterx.ai/ Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/smarterxai Twitter: https://x.com/aishowpod Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

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UC Berkeley Study: AI Tools Aren’t Reducing Work, They’re Intensifying It

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