UI vs UX Explained for B2B: Turn Visitors into Leads

In this episode of the Raw Spotlight Podcast, Emily and Victor break down one of the most commonly misunderstood topics in digital strategy: UI vs UX and why it matters for B2B companies. If your website is getting traffic but not converting, your user experience could be the problem. We cover: What UI (User Interface) and UX (User Experience) actually mean Why UI/UX is critical for B2B lead generation How friction in your website kills conversions Simple ways to improve your website experience Real-world examples like the "push vs pull door" analogy The bottom line: A good-looking website is not enough. If users are confused, they leave.

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This episode is 14 minutes long.

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This episode was published on April 6, 2026.

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