[Ulasan] Copywriting Secrets (Jim Edwards) Diringkaskan.

from 9Natree Malaysian Hosted by 9Natree

Copywriting Secrets oleh Jim Edwards ialah buku pemasaran dan penulisan jualan yang menerangkan cara menggunakan bahasa untuk mendapatkan lebih banyak klik, prospek, pelanggan dan jualan. Buku ini bukan kajian sastera tentang gaya penulisan, sebaliknya panduan praktikal dalam tradisi pemasaran respons langsung, iaitu penulisan yang mahu pembaca mengambil tindakan tertentu. Edwards menghimpunkan 31 “rahsia” yang meliputi penyelidikan pelanggan, pembinaan tajuk utama, struktur mesej jualan, pencetus psikologi, penceritaan dan penyuntingan akhir. Premis utamanya mudah, copywriting ialah jualan dalam bentuk tulisan. Oleh itu, pemilik bisnes, pencipta produk dan pemasar perlu memahami cara pelanggan membuat keputusan, bukan sekadar menghasilkan ayat yang kedengaran cantik. Pendekatan buku ini menekankan penggunaan formula, templat dan langkah kerja yang boleh terus diuji pada iklan, e-mel, halaman jualan atau penerangan produk. Fokusnya ialah menjadikan tawaran lebih jelas, relevan dan meyakinkan kepada audiens yang tepat.

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