Ultimate 2025 Guide to Amazon PPC: What Works & When to Use It

Send us Fan MailMost Amazon sellers don’t use all the ad types available. This 2025 walkthrough shows how to run every campaign format. Learn how to structure and set up Amazon PPC ads including sponsored products, brands, display, and video. Understand bidding, placement, TACoS, keyword vs product targeting, and which campaigns to focus on first.Need help with your Amazon ads? Book a call with My Amazon Guy and get expert suppor fast: https://bit.ly/44uHuaR#AmazonPPC #AmazonAds #AmazonAdvertising #PPCstrategy #AmazonSellersWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3F8SBfsStruggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/4dkfxVBTimestamps00:00 - Are You Using Every Amazon Ad Type?00:36 - Intro to Ad Types on Amazon01:11 - Sponsored Products Overview01:51 - Naming Ad Groups the Right Way02:32 - Auto Campaign Setup Walkthrough03:14 - Bidding for Close, Loose, Substitutes & Complements05:01 - Negative Keyword & Product Targeting Explained06:04 - Campaign Bidding Strategies Compared08:01 - Understanding Placement Bid Adjustments10:11 - Proper Campaign Naming Examples12:02 - Budgeting Based on TACoS14:04 - Automated Tasks & Bid Scheduling14:37 - Manual Campaigns: Keyword Targeting16:02 - Broad vs Phrase vs Exact Match Keywords17:57 - How to Set Competitive Bids19:04 - Product Targeting Strategies20:50 - Why Price Matters in Product Targeting22:04 - Sponsored Brands Overview24:05 - Why Video Ads Perform Best25:32 - Store vs Product Landing Pages26:45 - Cost Controls & Keyword Targeting for Videos28:29 - Creative Guidelines for Sponsored Brand Videos30:12 - Sponsored Display Overview32:02 - Choosing Targeting Types on Sponsored Display34:46 - In-Market, Lifestyle & Remarketing Audiences35:11 - Creative Formats for Sponsored Display36:22 - Sponsored TV Explained (Why It’s Rarely Used)37:11 - Recommended Budget Allocations by Campaign Type39:08 - When to Use DSP (Link to Deeper Guide)----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show