Ultimate Coatings and PPF: 38 Years of Detailing Experience with Steve Soule

In this episode, Josh sits down with Steve Soule of Ultimate Coatings and PPF in Houston, Texas. Steve has been in the detailing industry since 1988 and shares the wisdom and experience he’s gained throughout his career. They talk about what it takes to build and run a successful detailing business, including hiring employees, communicating with customers, building a strong referral network, dealing with competition, raising prices, and the challenges facing detailers today. Steve also shares his current goals, lessons he’s learned over the years, and advice for anyone looking to grow in the detailing industry. Timestamps: (00:00) - Introduction (01:29) - Steve Soule’s Start in Detailing (07:20) - Taking the Leap into Business Ownership (09:06) - What Hiring Taught Steve (15:24) - The Importance of Honest Customer Communication (17:57) - Building a Strong Referral-Based Business (21:54) - Navigating Competition in Detailing (39:30) - Raising Prices with Loyal Clients (46:32) - The Toughest Part of Running a Detailing Business Today (53:06) - Steve’s Current Business Goals (01:01:36) - Steve’s Best Advice for the Detailing Industry Ultimate Coatings and PPF Website: https://www.ultimatedetailingllc.com/ Instagram: https://www.instagram.com/ultimatecoatingsandppf/?hl=en Belk Detailing LLC  Website: https://www.belkmobiledetailing.com/  Instagram: https://www.instagram.com/belkdetailing/  Facebook: https://www.facebook.com/belkmobiledetailing  TikTok: https://www.tiktok.com/@belk_mobile_detailing  Road to $1 Million  Instagram: https://www.instagram.com/roadto1milliondetailing/