¿Una imagen de marca SHEINgona? | Los Dioses Responden con Patrick Lassauzet

from Los Dioses del Marketing · host Básico.fm

Continuamos nuestra charla con Patrick Lassauzet, Head of Corporate Communications & PR de SHEIN, y en esta ocasión nos cuenta más a profundidad cuáles son sus labores específicas dentro de este gigante de la moda. Además, nos cuenta las diferencias puntuales y específicas sobre el Brand PR y el Corporate PR, que parecen la misma cosa pero definitivamente no lo son. También nos dimos un clavado de profundidad a la trayectoria y las empresas por las que pasó Patrick antes de llegar a donde ahora se encuentra, y todos los pormenores que le enseñaron a ser el mercadólogo que es hoy.

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This episode is 20 minutes long.

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This episode was published on June 14, 2024.

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