Unbound Gravel: Building the Path Forward with Michelle Duffy (Episode 29)

This week Kathryn and Kristi are joined by Michelle Duffy to discuss the events that led up to the rebrand of the race formerly known as Dirty Kanza in Emporia Kansas. They discuss the process and challenges associated with rebranding one of the world’s best known gravel cycling races and what the future looks like for the race under its new name: Unbound Gravel. Kristie communicates how they navigated the hate, “experienced grief” and barriers to communication within the gravel community during this period of transition, and how she stayed focused on the positive parts of the experience. Michelle Duffy, Marketing ‘Mastermind’ of Lifetime Off-Road events shares the behind the scenes of the rebranding efforts, joining the Unbound Gravel team and having the hard conversations that elicit empathy, perspective and open mindedness. Read Zhaawani-noodin: There is a South Wind – a Response to the Name “Dirty Kanza” by Alexandera Houchin at https://theradavist.com/2020/06/zhaawani-noodin-there-is-a-south-wind-a-response-to-the-name-dirty-kanza/