Unconventional Podcast Marketing with Lisa Smith (Replay)

This podcast host turned a stack of QR-code postcards into new patients walking through her door. Functional medicine dietitian Lisa Smith reveals the low-tech marketing tactic behind her podcast Pretty Well's growth, plus what it actually takes to launch, promote, and sustain a health and wellness show!   Lisa Smith is a functional medicine healthcare practitioner, dietitian, and gut health coach with master's degrees in nutrition and human biology. She runs hosts Pretty Well, a podcast helping listeners achieve holistic health, digestive wellness, and happy hormones.   She shares:   ◼️ Why she studied a successful podcaster's intro structure and jingle length before recording a single episode ◼️ How banking 15 episodes in the first 3 weeks made her launch day run smoothly ◼️ The QR-code postcard tactic (her son's idea!) that's brought new patients into her practice from towns away ◼️ What she looks for when reviewing guest pitches for Pretty Well ◼️ Why anchoring to your "why" is what gets you through the podcasting rollercoaster ◼️ How her podcast now does the pre-education work she used to repeat in every consultation   Follow Lisa Smith: ◼️ https://www.instagram.com/prettywell_podcast/  ◼️https://podcasts.apple.com/us/podcast/pretty-well-anti-aging-beauty-balanced-hormones-inflammation/id1633253409  ◼️https://lisasmithwellness.com/    Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten   Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.