Uncovered: The Next Wave of Trail Running Brands - Hyperlyte Liquid Performance

Discover the inspiring story behind Hyperlyte Liquid Performance, a brand revolutionizing trail and ultra running in the performance nutrition space.From innovative product formulations to community-driven marketing, learn how entrepreneurs Emory Atterberry and Jeremy Bohnett  are shaping the future of the sport.Main Topics:The evolution and current state of trail and ultra runningThe unique formulation and brand philosophy at HyperlyteBuilding an authentic brand rooted in community and storytellingThe importance of supporting emerging and 'underdog' athletes Balancing business growth with sustainability and ethos in sportServicing the elite ultra runner, the back of the pack and everything in betweenVisit Hyperlyte