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Apr 10, 2023 9 min

Understanding "Actual CPM's"

from What Is Programmatic? Hosted by Zenon Wholesale Digital Marketing

Hi again everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers discuss understanding what you're actually buying. Unfortunately due to the explosion of "CTV" advertising, sometimes "CTV" can be sold to a customer using some confusing and therefore misleading advertising tactics. That said, we wanted to help clear up some of the confusion with helping you understand exactly what CTV actually is....what you are buying & what you're actually getting....the cost of "actual CPM's" & what you're getting. Understanding "Actual CPM's" You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: https://zenonwholesaledigitalmarketing.com/ Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/ FAQ: https://zenonwholesaledigitalmarketing.com/faq/ Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing Instagram: https://www.instagram.com/zenonwholesaledigital/ Twitter: https://twitter.com/ZenonWholesale

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This episode was published on April 10, 2023.

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