PODCAST · technology
What Is Programmatic?
by Ron Goldstein
Programmatic Advertising is exploding!Have you been hearing about ConnectedTV or OTT or Geofencing or Advanced Email? Are you curious if Programmatic Marketing is a good fit for you or your clients?Cable companies are in a deathspin since the inception of "cord-cutting". Because of this phenomenon, targeting ad delivery has never been better and more effective since people have shifted to "connected devices" Let the team at Zenon Wholesale Digital Marketing help you understand the power of leveraging super-data into your advertising dollars.
Episodes
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The First 90 Days
Hi again everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers discuss what it's like running a campaign for the first 90 days. We always try to set the proper expectations early & often here at Zenon and we take our communication efforts with our clients very seriously....
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Understanding "Actual CPM's"
Hi again everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers discuss understanding what you're actually buying. Unfortunately due to the explosion of "CTV" advertising, sometimes "CTV" can be sold to a customer using some confusing and therefore misleading advertising...
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Segmenting Campaigns
Welcome back everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers & discuss the strategic data segments we use to run a successful campaign. Segmenting Campaigns You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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CTV Budgets - Video Branding vs Lead Gen
Welcome back everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers & discuss the always sensitive topic of monthly CTV budgets. Monthly budgets can either make or break a successful campaign. In this episode, we discuss the fine line between Video Branding and Lead...
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Why 40% of Budgets Should Go To CTV
Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Strategic Partnerships, Mike Anderson discuss the topic of: Why 40% of Budgets Should Go To CTV You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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Simplifying the Onboarding Process
Welcome back everyone! In today's episode, our VP of Strategic Partnerships, Mike Anderson & VP of Growth, Corey Summers discuss the topic of: Simplifying the Onboarding Process You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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Our Approach To Customer Service
Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Strategic Partnerships, Mike Anderson discuss the topic of: Our Approach To Customer Service You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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Wholesale CPM's vs Retail CPM's from Resellers
Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the topic of: Wholesale CPM's vs Retail CPM's from Resellers You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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Changes to Premium Publishers
Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the topic of: Changes to Premium Publishers You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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How Digital TV Viewership Has Overtaken Traditional TV Viewership
Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the topic of: How Digital TV Viewership Has Overtaken Traditional TV Viewership You can always find out more about Zenon Wholesale Digital Marketing at the following:...
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What are "Internal Media Buyers" & Why Are They Important
Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the topic of: Internal Media Buyers & Why Are They Important You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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Platform Partners & Why They're So Important
Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the topic of: Platform Partners & Why They're So Important You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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Advanced Email & Why It's So Effective
Welcome back everyone! In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of: Advanced Email & Why It's So Effective You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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Streaming Radio Advertising
Welcome back everyone! In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of: Streaming Radio Advertising You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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The Explosion of CTV & OTT
Welcome back everyone! In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of: The Explosion of CTV & OTT You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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What Is A Wholesale DSP vs Resellers
Welcome back everyone! In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of: What Is A Wholesale DSP vs Resellers You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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Running Banks, Credit Unions & Financial Institutions on Programmatic
Welcome back everyone! In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of: Running Banks, Credit Unions & Financial Institutions on Programmatic Campaigns You can always find out more about Zenon Wholesale Digital Marketing at the...
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Managed Services vs Self Serve Platforms
Welcome back everyone! In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of: Managed Services vs Self Serve Platforms . You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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What is FTA (Foot Traffic Attribution) and Why Use It
Welcome back everyone! In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of: What is FTA (Foot Traffic Attribution) And Why Use It . You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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The Future of Retargeting
Good morning everyone! In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of: The Future of Retargeting . You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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Using Geofencing As A Weapon
Good morning everyone! In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of: Geofencing & How It Can Be Used As A Weapon In Advertising. You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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The "No-No's" of Programmatic Advertising
Greetings everyone! In today's episode, VP of Growth Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss The "No-No's" of Programmatic Advertising You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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3rd Party Validation & How Zenon Protects Clients From Ad Fraud
Greetings everyone! In today's episode, VP of Growth Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss 3rd Party Validation & How Zenon Protects Clients From Ad Fraud You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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Zenon Wholesale Digital vs Other Programmatic Platforms
Greetings everyone! In today's episode, VP of Growth Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the differences between Zenon Wholesale Digital vs other Programmatic Platforms You can always find out more about Zenon Wholesale Digital Marketing at the following…
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The Power of Non-Skippable Video Ads
Greetings everyone! In today's episode, VP of Growth Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the awesome power of Non-Skippable Video Ads and why they are just such conversion tools.
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Why Databits Are So Important for Campaigns
In this episode, VP of Growth Corey Summers & VP of Ad Operations Chris Small discuss: "Why Databits Are So Important for Campaigns" You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: https://zenonwholesaledigitalmarketing.com/ Case Studies:...
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What is Co-Viewing? & Why is NO co-viewing a competitive advantage
In this episode, VP of Growth Corey Summers & VP of Ad Operations Chris Small discuss: "What Is Co-Viewing & Why is NO Co-Viewing A Competitive Advantage" You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: https://zenonwholesaledigitalmarketing.com/…
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Partnering With Digital Agencies
In this episode, VP of Growth Corey Summers & VP of Ad Operations Chris Small discuss why Digital Agencies partner up with a wholesale DSP like Zenon Wholesale Digital. You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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Law Firms, Surgery Centers & Auto Dealerships
In this episode, VP of Growth Corey Summers & VP of Ad Operations Chris Small discuss the usage of Programmatic advertising by: Law Firms, Surgery Centers & Auto Dealerships and why they use it. You can always find out more about Zenon Wholesale Digital Marketing at the following: Website:...
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The Difference Between CTV & OTT?
In this episode, VP of Growth Corey Summers & VP of Ad Operations Chris Small discuss "What's The Difference Between CTV & OTT?" You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: https://zenonwholesaledigitalmarketing.com/ Case Studies:...
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What is Programmatic Advertising?
In this episode, VP of Growth Corey Summers & VP of Ad Operations Chris Small discuss the million dollar question these days "What Is Programmatic?" You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: https://zenonwholesaledigitalmarketing.com/ Case...
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ABOUT THIS SHOW
Programmatic Advertising is exploding!Have you been hearing about ConnectedTV or OTT or Geofencing or Advanced Email? Are you curious if Programmatic Marketing is a good fit for you or your clients?Cable companies are in a deathspin since the inception of "cord-cutting". Because of this phenomenon, targeting ad delivery has never been better and more effective since people have shifted to "connected devices" Let the team at Zenon Wholesale Digital Marketing help you understand the power of leveraging super-data into your advertising dollars.
HOSTED BY
Ron Goldstein
CATEGORIES
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Frequently Asked Questions
How many episodes does What Is Programmatic? have?
What Is Programmatic? currently has 31 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is What Is Programmatic? about?
Programmatic Advertising is exploding!Have you been hearing about ConnectedTV or OTT or Geofencing or Advanced Email? Are you curious if Programmatic Marketing is a good fit for you or your clients?Cable companies are in a deathspin since the inception of "cord-cutting". Because of this phenomenon,...
How often does What Is Programmatic? release new episodes?
What Is Programmatic? has 31 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to What Is Programmatic??
You can listen to What Is Programmatic? on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts What Is Programmatic??
What Is Programmatic? is created and hosted by Ron Goldstein.
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