EPISODE · Mar 23, 2020 · 24 MIN
Understanding Attribution - Kris Tait, MD of Croud
from Marketing Meetup Podcast · host The Marketing Meetup
One thing that’s become apparent to us marketers over recent years, is data is king. Data has taught us so much about the human psyche, we’re now able to manipulate it in ways we could previously, have never even dreamed of. But do you know what the crazy part is? We haven’t even begun to scratch the surface. That’s right. What we think we know, we don’t. In this podcast, Kris Tait, Managing Director of Croud, explains why marketing attribution needs to start over. And, to do it successfully we REALLY need to understand our customers.
What this episode covers
One thing that’s become apparent to us marketers over recent years, is data is king. Data has taught us so much about the human psyche, we’re now able to manipulate it in ways we could previously, have never even dreamed of. But do you know what the crazy part is? We haven’t even begun to scratch the surface. That’s right. What we think we know, we don’t. In this podcast, Kris Tait, Managing Director of Croud, explains why marketing attribution needs to start over. And, to do it successfully we REALLY need to understand our customers.
NOW PLAYING
Understanding Attribution - Kris Tait, MD of Croud
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Jan 2, 2026 ·47m
Dec 21, 2025 ·46m