Understanding Behavioral Styles for Effective Pricing with Shelly Starks

Send us a text What has the BIGGEST impact on your prices?  Nope, not the customer.  Not your competitors.  Not your costs. You do. Your behavior, what you choose to do or not do has a bigger impact on your prices and your pricing strategy than anything else. This is why it's important to take a look at behavior styles and pricing. In this episode, I speak with Shelly Starks, a communications coach and behavioral analysis expert as well as the CEO of Inline Consulting Services. I wanted to understand not only her pricing journey but how she helps sales teams have better pricing discussion. Her expertise is all about the impact of understanding behavioral styles and I was curious how it relates to and impact pricing.. Shelly shares how identifying and adapting to different communication styles can lead to more effective conversations and better business outcomes. We delve into her journey of becoming a communications coach, overcoming cultural taboos about discussing money, and improving pricing strategies through increased self-awareness and confidence. Shelly also discusses the importance of recognizing one's own worth and value in professional settings to enable fair and effective pricing. What to Listen out for: 00:59 Shelly's Superpower: Understanding Behavioral Styles03:17 Shelly's Background and Business Journey06:26 Diving into Pricing Strategies13:36 The Psychology of Money and Pricing21:53 Communication Styles and Their Impact on Pricing35:10 Final Thoughts and Takeaways Episode Links: Reach out and talk to Shelly. Website: https://shellystarks.com/ LinkedIn: https://www.linkedin.com/in/shelly-starks/Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.What’s Next?Let’s TalkLooking for pricing support or interested in a partnership? Start here.Connect on LinkedInConnect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.Why Pricing Feels So HardCurious why pricing feels so difficult? Explore the decisions behind confident pricing. Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network