"Understanding Branding"

What this episode covers

Susan Bratton interviews three fascinating people in the digital marketing economy. Learn about the "Sea Change Process" for building your personal creative capability how you can apply this to everything from deodorant to human rights in Uzbekistan with ad:tech Chicago keynote Lauralee Alben, President of Alben Design LLC. Discover a new kind of marketing research: "Demand and Activation" and get an update on the evolution of "Cross Media" research along with a glimpse into the history of Swing dancing and a Dutch beer called "Brand" with Doron Wesley, VP Media Practice at Millward Brown. Wrap up with a vivid description of the Ghanaian water drum and the pressing issues of marketers to be revealed at the Innovative Marketing Conference (IMC) produced by Corante and the Center on Global Brand Leadership at Columbia Business School with David Rogers, Associate Director and Author of "Theres No Business Thats Not Show Business: Marketing in an Experience Culture."

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