Understanding Celebrity Brand Strategy - with Chrissy Beaudette

General Manager of Sassenach Spirits, Chrissy Beaudette, joins MHW's Cassidy Poe and host Jimmy Moreland for a discussion on the rise of celebrity brands and what makes up a successful celebrity brand strategy! With over a decade in the industry and many years working at MHW, Chrissy also speaks about her background and how celebrity brand strategy differs from that of non-celebrity brands.Find out more about Sassenach Spirits here.More info about MHW at https://www.mhwltd.com/Follow us! LinkedIn | Instagram

What this episode covers

General Manager of Sassenach Spirits, Chrissy Beaudette, joins MHW's Cassidy Poe and host Jimmy Moreland for a discussion on the rise of celebrity brands and what makes up a successful celebrity brand strategy! With over a decade in the industry and many years working at MHW, Chrissy also speaks about her background and how celebrity brand strategy differs from that of non-celebrity brands. Find out more about Sassenach Spirits here. More info about MHW at https://www.mhwltd.com/ Follow us! L...

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This episode is 26 minutes long.

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This episode was published on April 9, 2024.

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