Understanding Content Operations with Cathy McKnight
from Digital Experience Insights Hosted by Barb Mosher Zinck
Content Operations is the underlying foundation of your content strategy. Without it, you can't execute on your strategy effectively, and you certainly won't be able to scale that strategy. But what is content operations and how you set it up? Cathy McKnight, VP Strategy and Consulting at the Content Advisory took me through the three key elements of content operations: people, process and technology, and provides advice on how you can best implement your foundation. You can read the two-part series from this interview on Diginomica: https://diginomica.com/getting-content-operations-right-demystifying-roles-people-process-and-technology
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