PODCAST · business
Digital Experience Insights
by Barb Mosher Zinck
Get up-to-date insights and guidance on digital experience, marketing strategy, and technology from the people who work with them every day.
Episodes
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Ryan Taft, STORYSOFT CEO Shares Insights on Storytelling
Ryan Taft is CEO of the startup, STORYSOFT, a digital storytelling platform. Taft has spent the last fifteen years in marketing, a lot of that on the agency side, but also in the startup world. Our conversation covered everything from how to do storytelling the right way to how stories support...
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Craig Zingerline Talks About Startups, Marketing and Giving Back to the Startup Community
Craig Zingerline is a multi-time founder. He's someone who has learned a lot over the years on what works and what doesn't when you are building and marketing a new product. In this podcast, Craig tells us how he became an entrepreneur, and offered his insights on growth marketing, product...
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Building Great Content Experiences with Taj Forer, CEO, Fabl
Fabl.co is a content experience platform that enables marketers to take their content and create highly visual, immersive experiences - without the need for a developer or an agency. I reached out to Taj Forer, Fabl Co-founder and CEO to learn more about the platform. We talked about more than…
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Understanding Content Operations with Cathy McKnight
Content Operations is the underlying foundation of your content strategy. Without it, you can't execute on your strategy effectively, and you certainly won't be able to scale that strategy. But what is content operations and how you set it up? Cathy McKnight, VP Strategy and Consulting at the...
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Words Matter - A Talk with Van Diamandakis, CMO Persado
Writing great copy doesn't need to be subjective or guess work. Persado, an marketing platform that leverages AI and data science at the language layer to help marketers generate the right digital marketing creative - whether that's an ad, an email message or content on a web page. I spoke with...
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Talking Content Marketing with Robert Rose, Chief Strategy Advisor, CMI
Recorded May 2018 There is no right way to do content marketing. Some do a great job, some fail miserably. Most of us fall somewhere in between. But we can all learn things that will make us better and help us find success. Robert Rose, Chief Strategy Advisor for the Content Marketing Institute...
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ABOUT THIS SHOW
Get up-to-date insights and guidance on digital experience, marketing strategy, and technology from the people who work with them every day.
HOSTED BY
Barb Mosher Zinck
CATEGORIES
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