Understanding LinkedIn's Algorithm: How to Increase Visibility and Engagement

If you want to grow your visibility on LinkedIn, you can’t afford to ignore how the platform actually works. In this 10-Minute Mentor episode, we take a deeper dive into the fundamentals of the LinkedIn algorithm and what it means for your content marketing strategy. Rather than guessing what might work, you’ll gain clarity on how LinkedIn prioritizes posts, evaluates relevance, and determines which content gets distributed across the feed. You'll learn: How LinkedIn determines connection relevance and why it directly impacts your reach The types of content LinkedIn prioritizes in today’s professional feed The role of engagement metrics such as comments, reactions, dwell time, and shares How to interpret LinkedIn analytics to improve your content performance Why native content consistently outperforms posts that drive users off-platform Proven best practices to increase engagement and expand your professional visibility You’ll also gain practical insight into how LinkedIn engagement signals influence long-term growth — and how small strategic shifts can dramatically improve your content marketing results. Whether you’re an entrepreneur, consultant, business owner, or corporate leader, understanding how the LinkedIn algorithm works is foundational to building authority, generating leads, and growing a strong professional brand. If you're serious about LinkedIn marketing, personal branding, and professional growth, this episode will give you the clarity and confidence to create content that performs. -- Schedule a free consultation here: https://richperry.com/linkedin-for-business/