Understanding Reciprocity

Reciprocity is the first law of influence and persuasion, that states that we tend to return the favours people give us. This episode examines the pioneering work of psychologist and marketing professor Robert Cialdini who wrote the book: Influence, the Psychology of Persuasion in 1984. His timeless theories are still as relevant today as they were when he first published his book, as they are based on our unchanging human nature. ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.  Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML Discover Jane’s Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass