Understanding Target Demographic - Purse Strings

What this episode covers

Author and Marketing Consultant Holly Buchanan discusses how companies should better understand their target demographic when marketing their products and services, plus we get some insight into her book entitled The Soccer Mom Myth.

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Frequently Asked Questions

How long is this episode of Purse Strings?

This episode is 34 minutes long.

When was this Purse Strings episode published?

This episode was published on July 22, 2008.

What is this episode about?