EPISODE · Oct 30, 2025 · 24 MIN
Understanding the New Era of Search for Medical Practices: AI and GEO Deep Dive
from Dr Marketing Tips Podcast · host Dr Marketing Tips
This episode is a little different than usual. We're sharing a conversation that dives deep into the next evolution of SEO, something called GEO (Generative Engine Optimization), and how healthcare practices can future-proof their marketing strategy in the age of AI.From changes in how patients search online (hint: it’s not just Google anymore) to how answer engines like ChatGPT and Perplexity are reshaping the digital patient journey, Jennifer and Corey break down the key trends, real-world examples, and actionable steps practices can take to stay ahead of the curve.If you're wondering how to get your practice to show up in AI-generated answers, or if your website built in 2017 still cuts it, this is the episode for you.Tune in to Discover:The difference between SEO, AEO (Answer Engine Optimization), and GEOWhy AI-powered search is already changing how patients find providersHow to structure your website for both humans and machinesThe content formats that perform best in AI summariesHow to audit and prioritize pages to prepare for the AI shift
What this episode covers
This episode is a little different than usual. We're sharing a conversation that dives deep into the next evolution of SEO, something called GEO (Generative Engine Optimization), and how healthcare practices can future-proof their marketing strategy in the age of AI. From changes in how patients search online (hint: it’s not just Google anymore) to how answer engines like ChatGPT and Perplexity are reshaping the digital patient journey, Jennifer and Corey break down the key trends, real-world...
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Understanding the New Era of Search for Medical Practices: AI and GEO Deep Dive
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