Understanding Wrap Fees vs COI in PPLI episode artwork

EPISODE · Jun 2, 2026 · 2 MIN

Understanding Wrap Fees vs COI in PPLI

from Offshore Tax with HTJ.tax

When evaluating the economics of a Private Placement Life Insurance (PPLI) policy, two charges are frequently confused:👉 Wrap Fees and 👉 Cost of Insurance (COI)Although both reduce overall returns, they serve very different purposes and impact policy performance in different ways.⚖️ 1️⃣ What Is a Wrap Fee?A wrap fee is a comprehensive investment-management fee that typically covers:• Investment management • Portfolio administration • Custody services • Advisory services • Reporting and account maintenance📊 How Is It Calculated?Wrap fees are generally charged as:👉 A percentage of assets under management (AUM)For example:• The larger the portfolio, the larger the fee amount.💸 Where Is It Paid From?Wrap fees are typically deducted directly from:• The managed investment accountThey are investment-related expenses rather than insurance expenses.🏦 2️⃣ What Is COI?COI stands for:👉 Cost of InsuranceThis is the charge associated with:• Providing the policy’s death benefit • Covering mortality risk • Supporting insurance obligations📈 What Determines COI?COI generally varies based on:• Age • Health status • Gender (where permitted) • Policy design • Amount of insurance coverage💰 3️⃣ Where Is COI Charged?Unlike wrap fees:• COI is generally deducted from:The policy’s cash valueThis directly reduces the amount available for investment growth inside the policy.📉 4️⃣ Impact on ReturnsWrap FeesReduce returns by:• Lowering net investment performanceThe fee is generally tied to:• Portfolio sizeCOI ChargesReduce returns by:• Lowering policy cash valueAnd because COI often increases with age:👉 The impact may become more significant over time.🧠 5️⃣ Why the Difference MattersA PPLI policy may include both:Investment Costs• Wrap fees • Manager fees • Fund expensesandInsurance Costs• COI charges • Policy administration feesUnderstanding both is critical when evaluating:• Long-term Internal Rate of Return (IRR) • Policy sustainability • Funding requirements⚠️ 6️⃣ Common MisconceptionMany investors focus exclusively on:• Investment management costswhile overlooking:👉 Rising COI charges later in life.In long-duration policies, COI may become one of the most important factors affecting overall performance.📄 7️⃣ Due Diligence ConsiderationsBefore implementing a PPLI structure, review:• Wrap fee schedules • COI projections • Policy illustrations • Guaranteed vs non-guaranteed chargesThe goal is to understand:👉 The total economic cost of the structure.

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