Understanding Your Brand's Tone of Voice and Messaging with Sarah Wayte

Tune into this week's episode where we talk with copywriter and brand photographer Sarah Wayte all about your brand's voice and messaging and the role it plays in your business!  About Sarah Who knew the girl who used a whole roll of film taking pictures of headstones (age 7) and wrote a terrible poem about memories (age 9) would become a photographer and copywriter? Let that be your inspiration. If I can do it, then really, ANYONE CAN. I've always been creative, but it took a 20-year career as a paramedic to work out what I really hated doing and a move halfway across the world to finally do the thing I really wanted to do. I'm nothing if a little slow to figure things out ;-) I ran a successful wedding and portrait photography business for almost 8 years alongside my ambulance service life. And Sarah Wayte Creative has been my full-time obsession since 2019. English-born with proudly Maltese heritage, I'm an introvert with a fiery, passionate heart (and a tendency to wave my arms around while speaking). Yes, I do say 'arse' and yes, I'll pronounce words in ways that'll make you giggle. *shrug* I'm a cat-Mum to two and wife to a fella who goes with all my madcap ideas. And I'm all about helping you to express your real, honest self through your words and your photos. Sarah's links:  Website Instagram Facebook LinkedIn Free Testimonial Question Template Our links: + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Looking to learn more about SEO and up your game? Join Inkpot Creative Club today where we have monthly masterclasses on SEO topics, monthly implementation calls where you can ask questions about anything SEO, and a Discord community filled with all of the club members! + Get 60 blog post ideas for photographers for FREE! + Take our FREE website quiz if you're not sure what platform is best for you. + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.  + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + If your website doesn't bring leads, it's not a website, it's a glorified business card. Get in touch with us to get a strategic website booked! Our project rates start at $2500. + Interested in being a guest on our pod? Fill out the form on this page.