Understanding your customer’s buying cadence with Molly Kerrigan (Dir. of Retention, Shinesty)

On this episode of Retention Chronicles, we’re joined by Molly Kerrigan, Director of Retention at Shinesty. This week, we talk about Shinesty’s background, their primary goal of entertaining their customers and having that shine through in their brand, educating the customer about products in a fun way, how to approach retention in terms of what products you’re offering, fomo marketing, the value of a subscription model for underwear, how to segment the customer experience, email & SMS strategy, how to remove friction in returns & exchanges, & more!