Unleashing our curiosity to change the (insights) world

On this episode of Now that’s significant, a Market Research Podcast, Andrea Mitlag, Client Engagement Manager at Infotools talks to Simon Banks, an international keynote speaker and author, podcaster on creativity, innovation and design and a recovering professional artist. They explore the subject of curiosity and how we can develop and harness its potential. The covered: What curiosity is and how we can harness its benefits when we use Traveller’s eyes, always looking at the world as if it was the first time we were seeing it. We were reminded how 95% of the people that Simon has engaged with through his extensive coaching and consulting engagements believe that they are not creative, they cannot utilize the power of curiosity, which we now know is not true. They discussed how curiosity may or may not be something that we are born with, and how there are ways we can develop it. Simon and Andrea talked about the need for us to slow down in order for us to let our curiosity run its course, especially when it comes to generating insights. They looked at the role of technology in scaling our curiosity. And the discussion finished on what brands have to gain when they establish that culture of curiosity. Here are Simon's details if you want to reach out to him. ·        Web: www.simonbanks.com.au ·        Pod: www.occupationalphilosophers.com ·        Book: https://www.simonbanks.com.au/book-a-thousand-little-light-bulbs/ ·        LinkedIn: https://www.linkedin.com/in/simonbanksvisualfunk We're also very thankful to Feedspot for the inclusion on their list of top 30 market research podcasts. Check out all the others who are helping further the cause of our fantastic industry here: https://blog.feedspot.com/market_research_podcasts/ Enjoy the show.