Unlock Branding Success Online with Photographer Carley Storm

How you show up visually online matters — and it’s often the first signal of credibility people see.In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with branding photographer Carley Storm to talk about the power of visual storytelling and why showing up as your authentic self online builds trust, connection, and opportunity.Carley shares practical guidance on how professionals can get more value from photo shoots, use imagery strategically across websites and social media, and visually communicate their story — not just their services. Together, Jamie and Carley break down how intentional visuals support credibility, attract the right clients, and reinforce your message long before you ever speak.This conversation is especially helpful for entrepreneurs, creators, and experts who want their visuals to work with their brand — not against it.Why visuals play a critical role in personal brandingHow to prepare for a successful branding photo shootThe importance of shot lists, outfit planning, and varietyHow professional photos establish credibility on your websiteUsing social media to show personality and behind-the-scenes momentsWhen working with a publicist can amplify visibility and opportunity00:00 – The importance of branding and visuals08:12 – Preparing for photo shoots and capturing variety15:30 – Establishing credibility with professional photos24:49 – Increasing visibility and opportunity with a publicist🔗 Learn more about Carley: https://carleystorm.com/Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW