Unlock Organizational Momentum Through Leadership Alignment With Aaron Kopel

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Aaron Kopel is the Founder and CEO of Project Brilliant, a consulting firm that helps CIOs and IT leaders improve organizational effectiveness, develop stronger leadership teams, and accelerate strategic initiatives. Over the past two decades, Aaron has built a distinctive position in the marketplace through his Momentum Locksmith® framework, helping enterprise leaders overcome bureaucracy, align teams, and drive meaningful change. Along the way, he has expanded his influence through speaking, publishing, podcasting, and thought leadership.In this conversation, Aaron shares practical lessons from building and growing a professional services firm, developing a specialized niche, winning enterprise clients, retaining long-term relationships, and adapting to new opportunities such as AI transformation. This episode is particularly valuable for founders, managing partners, and CEOs looking to strengthen their firm's positioning and long-term growth strategy.Proposed Interview Structure: 1. What got you into consulting, and what ultimately led you to start Project Brilliant?2. What specific problem are you helping clients solve today, and why is that problem personally important for you to solve?3. Who are your ideal clients today, and who typically holds the decision to bring you in or hire your firm?4. Over the years you've built authority through speaking, publishing, communities, and content. How do clients typically find you today, and what's worked best for generating new business? Current Acquisition Channels: Referral, Content, Webinars, Podcast (hosting), Speaking engagements Sub Question: You're also a podcast host. What role do you think podcasting plays as a growth and relationship-building tool for professional services firms?5. Enterprise services often involve long sales cycles and multiple stakeholders. How do you typically move opportunities from an initial conversation to a signed engagement?6. Client retention is critical for any professional services firm. How do you make sure clients continue working with you, and what have you found works best for building long-term relationships?7. You've built and led Project Brilliant for nearly two decades. Where do you find yourself most stuck right now as a professional services firm leader, if at all?8. Looking ahead, where do you see the biggest opportunity for helping CIOs and IT leaders unlock momentum over the next few years?*********************************************************************Know more about Aaron KopelWebsite Link: http://www.projectbrilliant.com/Connect with Aaron Kopel on LinkedInLinkedIn link: https://www.linkedin.com/in/aaronkopel/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/