Unlock Your Brand's Sound: An Interview with Shez Mehra from Songtradr and MassiveMusic

Do you know what your brand sounds like? Our guest on today's episode, Shez Mehra, helps marketing leaders answer this question to help their brand win. Defining a brand's sound is a crucial, but commonly overlooked aspect of building a brand. Shez is Vice President of Growth at Songtradr and MassiveMusic, the largest music licensing platform in the world. His love affair with sound began early on as a kid and grew into a passion that fueled his eclectic career as a successful DJ then on to an inspiring career now in advertising and branding. You'll learn: Common misunderstandings marketers have regarding sonic branding.  How to unlock the power of sound to influence people, deepen their affinity to your brand's mission, and stand out in a cluttered marketplace. How the world's most influential brands are maximizing each of their marking touchpoints globally by crafting a cohesive strategy for sound.  How investing in sonic branding has a direct impact on ROI. Everything you need to know to decide when/how to go all-in on sonic branding. Trends to consider as you're making your '24/'25 marketing decisions Tune in and join the conversation "Unlock Your Brand's Sound" here at Listen Loudly with Bethany Cranfield and Prentice Howe.   Show Notes  Songtradr - is an American B2B music platform that claims to facilitate brands, content creators, and digital platforms in their use of music for licensing purposes.  Shez Mehra - is an award-winning creative entrepreneur, founder, strategic advisor, and producer. Specializing in audio branding, partnerships, entertainment, and experience design, my expertise is in enabling companies to communicate their brand through sound, audio, and music. Sonic Branding - is evolving from a technique used by a limited number of marketers to a "must have" for brands across many industries.   Brand Affinity - refers to the emotional connection between customers and companies.   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn