Unlocking E-commerce Growth with AI: Personalisation, CRO & the Future of Traffic

In this game-changing episode of Tash Talks, Tash sits down with Shwetank Tamer, founder of Cooee, for a masterclass in conversion rate optimisation, on-site personalisation, and how to make every website click count.If you run an e-commerce brand or work in digital growth, this one’s essential listening.From why most sites fail to convert (hint: it's not your ad creative), to how Cooee tracks 200+ real-time visitor behaviours and customises every touchpoint, Shwetank breaks down why personalisation isn’t just a nice-to-have—it’s a revenue driver.Tash and Shwetank also dive into the rise of TikTok and ChatGPT as new gatekeepers of traffic, the true cost of popups, and how CRO can make or break your ROAS in 2025 and beyond.💡 Get ready for insight-packed truths, smart frameworks, and brutally honest advice on where e-commerce brands should focus now.🎧 Tash Talks is proudly brought to you by Recharge, the number one tech for smarter subscription experiences.