Unlocking Efficiency for Digital Ad Spending using Data Science

from From Startup to Wunderbrand · host Nicholas Kuhne

Join Nicholas Kuhne as he sits down with Zeke Camusio, founder of Data Speaks, to explore how AI and data-driven insights are transforming the marketing landscape. Zeke shares top strategies to maximize ROI, make data work for you, and balance creative and analytical approaches. Perfect for marketers and entrepreneurs aiming to elevate their strategy and make smarter investments. For more information on Data Speaks, visit https://dataspeaks.ai Chapter Timestamps 00:00:00 - Introduction with Nicholas Kuhne 00:02:00 - Zeke Camusio's background and journey 00:05:00 - The inception of Data Speaks and early challenges 00:10:00 - Multi-channel attribution challenges 00:15:00 - Impact-based attribution and ROI optimization 00:20:00 - Importance of data literacy for marketers 00:25:00 - Budget allocation and creative impact 00:30:00 - Case studies and success stories 00:35:00 - Data Speaks' platform features and functionalities 00:40:00 - Future vision for Data Speaks

Episode metadata supplied by the publisher feed · Published Nov 1, 2024

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Unlocking Efficiency for Digital Ad Spending using Data Science

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