Unlocking Growth: Fusing Human Creativity and Analytics
from Marketing Mistakes (And How To Avoid Them) Hosted by Hollywood Branded
In this episode, Stacy and Pete chat about how to combine human creativity and curiosity with leading-edge analytics and technology to pave the way for growth. https://hollywoodbranded.com/leading-edge-analytics-and-technology About Pete Sena Pete is the founder of Digital Surgeons, a creative consultancy that helps brands spark and design new opportunities for growth. With nearly 20 years of branding experience, he has led cross-functional teams delivering innovative, bottom-line-boosting activations and multi-channel programs for startups to Fortune 500 companies. Pete firmly believes that experiences build relationships, and relationships build brands. In 2018, he founded ThinkFWD, a forward-obsessed community that empowers leaders forworld-class innovation. His dedication to cultivating and connecting business innovators led him to provide practical education, engaging events, and invaluable toolkits to drive significant progress in people's careers.Pete's exceptional team and innovative thinking have made a lasting impact on some of the world's leading companies, including Microsoft, PepsiCo, Google, Hershey, and more. His expertise in design, technology, and consumer behavior enables him to bring distinct recognition, driving positive change and increasing business value. He's an inspiration, motivating individuals to achieve meaningful progressin their personal and professional live
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