Marketing Mistakes (And How To Avoid Them)
by Hollywood Branded
Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics. With over 250 episodes recorded since 2017, the podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run their companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.
Episodes
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The Power Of Brand Integration: Exploring The Impact And How It Works
In this episode, Phillip and Stacy discussed about the challenges of leveraging AI in advertising, learn about effective strategies, and consider the ethical implications of new tech. Join us to hear Phillip’s insights on how businesses can navigate the evolving landscape of digital marketing...
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Digital Evolution: Brands in the Age of AI Marketing
In this episode, Erik Huberman and Stacy talked about how brands should adapt to evolving digital marketing.
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Unlocking Engagement Why Micro Influencers Outshine the Rest
In this episode, Stacy shares three reasons why nano and micro influencers create more affordable influencer marketing that gets engagement - and shares what brands need to know in how to better leverage this incredible marketing opportunity. Check out some of the past episodes we’ve covered on...
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Top Holiday Product Placements
In this episode, Stacy shares some of the top holiday product placements from over the years, which last a lifetime of re-airing to new audiences year after year. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past interviews below: EP 80: Product…
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Mastering Celebrity Gifting: Key Strategies for Brands
In this episode, Stacy talk about what brands need to know about celebrity gifting swag bag and the best practices brand manager needs to follow.
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Mastering Brand Clarity and Client Value
In this episode, Stacy and Kaye chat about building clarity around your brand to drive sales and work with clients who appreciate you.
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From Content to Conversions: The Power of Blogging for Brands
In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.
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Mastering Digital Search Marketing Strategies for Client Success
In this episode, Stacy and Tim chat about how to deliver a digital search marketing strategy to drive solutions for clients across the world.
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Navigating the PR Landscape for Mission-Driven Impact
In this episode, Stacy and Helen discussed about the transformative power of public relations in driving mission-driven brands forward, and the importance of crafting powerful narratives and employing data-driven strategies to expand a brand’s digital footprint.
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The Power of Effective Workplace Communication in Achieving Goals
In this episode, Stacy and Gary discussed the intricacies of effective workplace communication and its impact on organizational success, common communication challenges in the workplace and strategies to overcome them.
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Leveraging Social Tools For Effective Event Marketing
In this episode, Stacy and Ashley talk deep into the intricacies of leveraging social tools and platforms for effective event marketing and customer expansion.
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Navigating Social Media for Profitable Growth
In this episode, Stacy and Armando talk about the world of marketing and what social media strategies to take for driving profitable growth and improving customer experiences.
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Mastering Strategic Planning for Startups
In this episode, Stacy and Chad chat about practical tips for turning startups into success through strategic planning. Learn more
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The Untold: Lessons Our Team Learned That Deserve Your Attention
In this episode, Stacy talks to you about some of the things you might not realize about product placement, celebrity endorsements and influencers! Learn More >
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Decoding Product Placement Rules in the USA PART 2
In our 2nd most popular podcast episode which we are re-airing for the holiday week, Stacy Jones provides insight on the legal rules of product placement in the United States.
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Decoding Product Placement Rules in the USA
In this episode, Stacy Jones provides more information about the legal rules of product placement in the United States.
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How Brand Logo Elevate Product Placement Campaigns
In this episode, why a brand’s logo is one of the most important factors in determining success with a Product Placement campaign.
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The Art of Designing a Strong Brand Website
In this episode, Stacy and Jarrold chat about the strength and value of building the right website for your brand.
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How Social Influencers Turn Trends into Cash
In this episode, Stacy uncovers the secrets behind how influencers work their magic to turn social media popularity into real earnings. Join us as we demystify the strategies—from brand collaborations to affiliate marketing—that influencers use to transform online presence into a thriving business.
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Unveiling B2B Branding: Insights, Challenges, and Success Strategies With Phillip Akhza
In this episode, Stacy and, Philip chat about how B2B organizations can better brand themselves, and what the typical challenges to overcome. Learn what works from Phil’s perspective, what should be avoided, and how some businesses miss the mark.
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Glamour Unveiled: Stacy Jones Explores the Pinnacle of Luxury-Entertainment Partnerships
In this episode, Stacy unveils the crafted strategies that allow luxury brands to seamlessly integrate with entertainment content and celebrities, creating a winning formula for success
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Marketing Magic: Exploring Innovative Strategies
In this episode, Robin and Stacy chat about innovative and effective marketing and branding strategies. About Robyn Eagles Robyn is the principal strategist of GTMSC, a go-to-market strategy and communications firm specializing in helping businesses grow through strategic consulting and...
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Maximizing Your Marketing Budget for Impactful Campaigns
In this episode, Stacy and Chris talk about how businesses can maximize their marketing budgets to create campaigns that are impactful. About Chris Knock Chris is the Founder and CEO of Gallant, a strategy and design studio dedicated to building brands for a better world. With over 10 years of...
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Mastering Brand Implementation: The 5 Pillars of Success
In this episode, Stacy and Darren share about the 5 pillars of successful brand implementation planning and the power of well-defined brand plan. About Darren Horwitz Darren Horwitz is the Founder of TenTen, a leading brand implementation firm that helps organizations plan, build, and manage…
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Unlocking Growth: Fusing Human Creativity and Analytics
In this episode, Stacy and Pete chat about how to combine human creativity and curiosity with leading-edge analytics and technology to pave the way for growth. https://hollywoodbranded.com/leading-edge-analytics-and-technology About Pete Sena Pete is the founder of Digital Surgeons, a creative...
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LinkedIn: Your Personal Brand's Secret Weapon
In this episode, Stacy and Joel dive into how you can leverage LinkedIn to grow your personal brand. About Joel Freund Joel is the Founder and CEO of Fluex Media, a marketing agency with a focus on building personal brands for B2B executives. As an entrepreneur, Joel currently manages some of the...
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Unlocking Success: Exploring Marketing Tactics and Fan Connection in the Gaming Industry
In this episode, Stacy and Adam chat about successful marketing strategies for video gaming and effective ways for consumers and fans to connect with iconic brands through compelling content and data-driven insights. About Adam Kraus Adam is the founder of Miniboss Solutions, a marketing...
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Navigating The Pitfalls: Common Mistakes In Livestreaming Hybrid Events
In this episode, Stacy and Howard dive into the world of livestreaming hybrid events and share their experiences, insights, and recommendations for tackling these challenges effectively. About Howard Zales Howard is the President of Viridity Entertainment Services, where they specialize in...
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Expert Voices: Storytelling for Impact and Influence
In this episode, Stacy and Jeff dive into the profound impact of storytelling and discuss strategies to assist experts and professional advisors in effectively conveying their messages to achieve tangible outcomes in their businesses and personal lives....
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SEO Strategy To Safeguard And Elevate Your Online Presence
In this episode, Stacy and Joseph chat about how to lead with SEO strategy before optimizing your website so that you guarantee success versus accidentally losing your digital status. We’ll learn what works from Joseph perspective, what should be avoided, and how some businesses miss the mark....
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Marketplace Mastery: Becoming the Expert in Your Niche
In this episode, Stacy and John chat about how to have your business position itself as an expert and stand out in a crowded marketplace.
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Strategies for Turning Your Business into a Scalable Machine
In this episode, Stacy and Raul talk about strategies for achieving profitable growth and how to transform your business into a scalable machine. About Raul Hernandez Ochoa Raul is the founder and CEO of Do Good Work, a consulting practice that helps independent digital businesses achieve...
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Proven Strategies for Building Connection Through Podcasting
In this episode, Stacy and Simon chat about how to leverage the power of podcasting and establish networking opportunities for both talent and employers. https://hollywoodbranded.com/proven-strategies-for-building-connection-through-podcasting About Simon: Simon is the Chief Marketing Officer of…
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Decoding Buyer Personas: Crafting Effective Buying Strategies
In this episode, Stacy and Jim about buyer personas’ impact on driving highly effective buying strategies. About Jim Kraus Jim is the President of Buyer Persona Institute, a leading market research and consulting firm. With multiple decades of experience, Jim is an expert in understanding…
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The Power of Homeownership: Building Wealth and Security
In this episode, Stacy and Franco talk about the importance of homeownership and what steps to take to achieve affordable housing. About Franco Perez Franco is the founder and president of Franco Mobile Homes – a leading real estate company offering innovative mobile homes for families. With over…
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Harness The Potential Of Digital Marketing To Reach Ideal Customers
In this episode, Stacy and Zach chat about the challenges entrepreneurs face in the digital world and the steps to connect with your ideal audience and build a connection. About Zach Day Zach is the Founder & Creative Director of Brand You Media, a video agency dedicated to empowering...
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Unlocking the Power of Copywriting and Email Marketing: Recipes for Driving Results
In this episode, Stacy and Luke Charlton chat about how to drive better results with email marketing and the step-by-step process to win clients using just a concise email. About Luke Charlton: Luke Charlton is the founder of LukeCharlton.com, an agency dedicated to empowering coaches to acquire...
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Write High Performing Content Using the Latest Techniques
In this episode, Becky and Stacy talk about how to create high-performing content in the new era of ChatGPT and what mistakes to avoid when doing original research. About Becky Lawtor Becky is the Founder and Chief Research & Content Officer at Redpoint, a B2B research agency specializing in...
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The Secret To Profitable Growth And Customer Satisfaction
In this episode, Stacy and Kevin chat about practical tips for driving profitable growth and how to improve customer experiences through collaborative relationships. About Kevin Roy: Kevin Roy is the founder and CEO of Green Bananas SEO, a leading digital marketing agency specializing in driving...
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How To Maximize Your Visibility And Brand Recognition
In this episode, Stacy and Susan chat about how to shine in the media spotlight and build your brand to become a highly recommended guest on top-rated news series, podcasts, and across media! Check the full transcript here About Susan Harrow: Susan is the CEO of Harrow Communications where she…
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Uncover The Secrets Of Business Success
In this episode, Stacy Fred chat about what it takes to be a successful business owner and how to turn your ideas into a business. Read the full transcript here About Frederick Cary: Frederick is the CEO of IdeaPros, where they take new brands from concept to nationwide launch by providing...
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Unlock Growth with Strategic Media Solutions
In this episode, Stacy and Alison chat about all things media and strategies to help clients grow their businesses successfully. About Alison Mayes Alison is the Managing Director at Apollo Partners, a full-service independent media agency located in San Francisco. With a 15 year career spanning...
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Harness The Power Of Performance Media Buying For Maximum ROI
In this episode, Stacy and Nathan Yueng chatting about how to build a marketing team from scratch and understanding performance media buying and the level required to perform it well. About Nathan Yeung: Nathan is the Vice President of CMO Services at Find Your Audience, where he leads teams of...
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Creating Perfect Proposals To Win Contracts
In this episode, Stacy and Joe talk about the importance of proposals and why companies should dedicate their time to perfecting their proposal process. Read the transcript here. About The Guest Joe Ardeeser is the Founder and CEO of Smart Pricing Table, an interactive B2B proposal software. With...
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Find Clarity And Build Your Powerful Personal Brand With Confidence
In this episode, Stacy and Theresa chat about the world of visual branding and how to find clarity in developing your own brand while creating an authentic representation of you. About Theresa Rose Theresa is the founder of Theresa Rose Presents, where as a Certified Speaking Professional she…
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Harness The Power Of Creating Compelling Content
In this episode, Stacy and John and discussed about the importance of content creation, and how businesses can create turnkey systems to produce massive content that gets noticed.
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Make Your Mark: Start Your Own Nonprofit and Change Lives
In this episode, Trisha and I chat about how you can start a nonprofit to spread knowledge no matter your age and what it takes to bring your passion to life . . Abou Trisha Jha Trisha is a 16-year-old entrepreneur who launched a global brand called Teach Her Day. This 501 (c) 3 nonprofit allows...
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Stand Out From The Crowd With Persona-Driven Marketing
In this episode, Stacy and Eric talk about how businesses can dial in to their own identities and develop unique personalities that enable you to stand out.
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Strengthen Your Business Through Better Community Marketing
In this episode, Stacy and Jack and chat about how businesses can better drive revenue and ensure success through building communities and relationships.
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Secrets To Successful Writing And Brand Building
In this episode, Stacy and Alinka chat about how your brand can boost business through writing and what it takes to turn your wisdom into a best seller. Check here for the show notes: Alinka is the CEO of Leaders Press, a USA Today and Wall Street Journal best-selling press, where she creates…
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About this show
Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics. With over 250 episodes recorded since 2017, the podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run their companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.
Hosted by
Hollywood Branded