Unlocking Innovation: The Edge Framework Explained

In this episode of Talking Insights, we welcome Sandro Kaulartz, Ajay Bangia, April Jeffries, and Karin O’Neill to explore the EDGE Framework, a methodology that focuses on identifying high-growth opportunities by examining extreme behaviors and divergences from the norm. The conversation delves into the integration of AI with qualitative research to uncover insights about user behavior at the margins, and how organizations can leverage these insights for innovation and growth. The panel discusses practical steps for applying the Edge Framework in various industries, emphasizing the importance of understanding user needs and behaviors to drive successful product development and marketing strategies.You can explore this paper and some others here: The Next Big Thing - Exploring the EDGE for high growth opportunitiesThe Vibrant FringesIpsos Views: Bigger Innovations Need Bigger DataAnd the Research World article mentioned in the episode here: https://researchworld.com/hot-topics/the-next-big-thing-exploring-the-edge-for-high-growth-opportunities Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025