Unlocking Multifamily Value in Overlooked Markets featuring Percy Nikora episode artwork

EPISODE · Sep 3, 2025 · 18 MIN

Unlocking Multifamily Value in Overlooked Markets featuring Percy Nikora

from Property Profits Real Estate Podcast · host Dave Dubeau

In this episode of the Property Profits Podcast, Dave Dubeau sits down with Percy Nikora, co-founder of Penn Capital Group, to dive into strategies for uncovering opportunities in overlooked multifamily markets. Percy shares how Penn Capital has successfully built a portfolio across emerging markets like Huntsville, North Carolina, South Carolina, and Northwest Texas—all while staying disciplined during recent market turbulence. He discusses: How secondary and overlooked markets can offer strong job growth and population trends Why buying newer construction can sometimes beat the traditional “value-add” approach Smart ways to increase NOI without raising rents—like valet trash, internet partnerships, and washer/dryer leasing The power of creating local “hubs” for property management across multiple states How Penn Capital uses a fund structure to diversify investors and win better deals   - Get Interviewed on the Show! - ================================== Are you a real estate investor with some 'tales from the trenches' you'd like to share with our audience? Want to get great exposure and be seen as a bonafide real estate pro by your friends? Would you like to inspire other people to take action with real estate investing? Then we'd love to interview you! Find out more and pick the date here: http://daveinterviewsyou.com/

In this episode of the Property Profits Podcast, Dave Dubeau sits down with Percy Nikora, co-founder of Penn Capital Group, to dive into strategies for uncovering opportunities in overlooked multifamily markets. Percy shares how Penn Capital has successfully built a portfolio across emerging markets like Huntsville, North Carolina, South Carolina, and Northwest Texas—all while staying disciplined during recent market turbulence. He discusses: How secondary and overlooked markets can offer strong job growth and population trends Why buying newer construction can sometimes beat the traditional “value-add” approach Smart ways to increase NOI without raising rents—like valet trash, internet partnerships, and washer/dryer leasing The power of creating local “hubs” for property management across multiple states How Penn Capital uses a fund structure to diversify investors and win better deals   - Get Interviewed on the Show! - ================================== Are you a real estate investor with some 'tales from the trenches' you'd like to share with our audience? Want to get great exposure and be seen as a bonafide real estate pro by your friends? Would you like to inspire other people to take action with real estate investing? Then we'd love to interview you! Find out more and pick the date here: http://daveinterviewsyou.com/

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Unlocking Multifamily Value in Overlooked Markets featuring Percy Nikora

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How long is this episode of Property Profits Real Estate Podcast?

This episode is 18 minutes long.

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This episode was published on September 3, 2025.

What is this episode about?

In this episode of the Property Profits Podcast, Dave Dubeau sits down with Percy Nikora, co-founder of Penn Capital Group, to dive into strategies for uncovering opportunities in overlooked multifamily markets. Percy shares how Penn Capital has...

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