Unlocking next-gen growth with AI-powered retail media and Google

from Inside Fashion Marketing by Zalando Marketing Services · host Zalando Marketing Services GmbH

Join us for a landmark episode as ZMS welcomes its first ever media partner on the show, Dr. Jannika Bock, Managing Director Retail at Google Germany! She joins our host Heike Lari to unpack how the ZMS-Google collaboration is supercharging growth for fashion and beauty brands. This conversation decodes the new era of AI-powered full-funnel activation, covering how they master the complex path from YouTube awareness to on-site conversion. Tune in to see how combining ZMS's customer insights with Google's powerful AI creates smarter, more effective off-site campaigns.

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How long is this episode of Inside Fashion Marketing by Zalando Marketing Services?

This episode is 22 minutes long.

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This episode was published on October 23, 2025.

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Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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